With a background in both cinematography and colour grading, Jack Caswell brings a unique dual perspective to every project he takes on. From independent features to global commercial campaigns, he’s developed a creative approach rooted in empathy, curiosity and technical precision. In the first of two features, we chat to Jack about his journey, his philosophy and what drew him to Creative Outpost.
With a career that spans commercials, features, and campaigns for some of the world’s biggest brands, Jack brings a unique perspective to colour — one shaped by years behind the camera as well as in the grading suite.
Jack’s journey began at the University of North Carolina School of the Arts, where he studied cinematography under ASC icons Michael Chapman and Thomas Ackerman. Even before graduating, he was already shooting in LA, New York and across the East Coast, while also teaching himself DaVinci Resolve. What started as a way to elevate his own projects quickly turned into something more.
“Colour became this whole other creative outlet for me,” Jack recalls. “My background as a cinematographer has really shaped the way I approach grading. I’m not just thinking about colour in the abstract — I’m thinking about how light, lenses and design choices interact, and how to honour those decisions while also taking the image somewhere new.”
That instinct has taken him across a wide body of work — from Nike, Adidas, Lululemon, Calvin Klein, Google and Uniqlo campaigns, to independent features and documentaries. His filmography includes The Apology (which he both shot and graded), collaborations with director Brandon Kuzma (Filson: Pacific Frontier) and ongoing projects with filmmaker Mickey Reece on films as playful and unpredictable as Night of the Hunter.
His work has travelled far and wide too, screening at Cannes, Sundance, Tribeca, SXSW, Fantastic Fest and beyond. Meanwhile, campaigns such as Taste Your Own Medicine (for Show Me Organics) have earned accolades like AdWeek’s “Hidden Gems of 2024”, while My Own Captain (SeaDoo) picked up multiple honours including a Webby nomination for Best Cinematography.
But for Jack, the real highlights lie in collaboration. “At the end of the day, it’s the people that make the work so meaningful. Getting to collaborate with talented directors, DPs and creatives again and again — that’s as rewarding to me as the projects themselves.”
Jack describes his creative style as “rooted in empathy for the story and the people telling it.” For him, colour is about serving the narrative — whether that means bold, stylised choices or something almost invisible.
“I like to think my style lives somewhere between craft and curiosity,” he explains. “It’s grounded in technical precision but always chasing that spark that makes an image feel alive. Some of the best results come from experimenting, playing and being open to surprise.”
And he never takes collaboration for granted. “If I had to boil down my guiding principles, they’re kindness and humility. Collaboration works so much better when everyone feels respected and trusted. I always want to stay open to being wrong — at the end of the day, it’s not about ego, it’s about making the work as strong as it can be.”
“I like to think my style lives somewhere between craft and curiosity — grounded in precision but always chasing that spark that makes an image feel alive.”
Ask Jack about dream projects, and his imagination runs wild. “If budget and logistics were no object, I’d love to shoot a sweeping period piece in the American West, inspired by Georgia O’Keeffe’s desert palette. Or a medieval epic — moody castles, candlelight, steel and mud. And then, just to balance it out, a full-on hard sci-fi. I love bouncing between extremes, using one to inspire the other, building completely different worlds from the ground up.”
It’s that mix of precision, play and big-picture storytelling that makes Jack such an exciting addition to Creative Outpost’s colour team.
To see Jack’s work check out his showreel now Jack Caswell - Colour Showreel.
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